Time Warner Music Sound Exchange
Direct-marketing arm of Time-Warner Music, created in 1994 to sell "music and other merchandise through catalogs and...music magazines that feature direct selling of recordings."
Later became a partnership-marketing alliance with Sony Music under the name Time Warner & Sony Music Sound Exchange. Time Inc. eventually consolidated with American Family Publishing and closed the music catalog business, and the assets were sold to the Genesis Direct direct-marketing organization.
Later became a partnership-marketing alliance with Sony Music under the name Time Warner & Sony Music Sound Exchange. Time Inc. eventually consolidated with American Family Publishing and closed the music catalog business, and the assets were sold to the Genesis Direct direct-marketing organization.