Spiritual successor to the project. When the "It's The Personality That Counts" EP debuted in 2020, he was turned away by several record shops due to the Ugly Duckling name already being used by multiple other artists. It was suggested by a friend to change aliases whilst keeping continuity with what had come before, by going with a swan-related name, a nod to the end of the Ugly Duckling book in which the duckling grows up and finds out they were actually a swan.