James Reitano was raised in Santa Cruz and immersed in the hip hop and punk scene. He got his start engaging in various forms of public art, until he was hired first as a printer, and then as a graphic artist for Santa Cruz Skateboards. Eventually getting hired on at Digital Entertainment Network as a graphic artist and animator, and then moving to animation duties at FOX.com. James has written and produced several other music videos for The Dickies, Biz Markie, and Cut Chemist.