Real name: Joseph George Csida

American music executive, author and journalist.
Married to June Bundy.
Editor at Billboard (1934-1953) and A&R executive at RCA and Capitol Records.
Owner of the publishing company Trinity Music/ Trinity Music Inc.
and personal manager of John Gary in the 60's.
He has been credited with being, with his Billboard colleague Maurie Orodenker, the first to try to measure the popularity of songs based on jukebox plays as an alternative to sheet music sales.

Born: 1912
Died: June 18, 1996 in Los Angeles, California (age 83)