Effective period / Period of releases: 1982 - 1995

Jose Roberto Pulido (born March 1, 1950), known as Roberto "El Primo" Pulido, is an American musician whose career spans five decades. Pulido has been recognized as a Tejano music pioneer for his introduction of the accordion and saxophone into his music which "helped bridged the traditional conjunto and the modern Tejano camps" in the mid-1970s.[1] Pulido is the father of Tejano musicians Amy Pulido and Bobby Pulido.

Pulido won the first Tejano Music Award for Male Vocalist of the Year and the Tejano Music Award for Male Entertainer of the Year in 1981 and won once more in 1985 (Male Vocalist of the Year). In 1989, Pulido signed with EMI Latin, which helped increased public awareness and record sales.