Real name: Gerald Wexler

American journalist, producer and songwriter.
Father of Anita Wexler and Lisa Wexler.
After being Billboard editor in the postwar years, he joined Atlantic in 1953.
With Ahmet Ertegun and Nesuhi Ertegun, he helped the label
to become one of the major players in the music industry.
Inducted into the Rock & Roll Hall of Fame in 1987.
Retired from the music business in the late 90s.

Born: January 10, 1917 in New York City, New York.
Died: August 15, 2008 in Sarasota, Florida.