Effective period / Period of releases: 1984 - 1989

The childlike yet selling voice of Michael Jackson motivated many youngsters to sing like him in many contests in South Africa. Producer Richard Siluma saw an opportunity in the trend and went into the studio with Ruben Beewa in 1985. They Came out with a maxi single, "You Turn Me On" / "Free Your Love" written by Ruben and Lloyd Lelosa on the Plum Records label.
The success of the project, in a category that had no real local challenger, encouraged Ruben to release a self-written 1986 mini-album titled "Ring My Bell". It was co-arranged with P. H. Phaake who was also the producer on the Racey Records label.