Real name: Artto Anders Atte Blom

Finnish producer and music critic, born in 12.06.1943 in Helsinki to a bi-lingual family.

In 1966 he founded Love Records (4) with Otto Donner and Christian Schwindt. The label went bankrupt in 1979, but Blom continued his career in Johanna Kustannus Oy. That label went bankrupt in 1984, and Blom continued releasing music through the brands Megamania and Pyramid, and founded the company Megamania Ky. Eventually he and three others founded the new Johanna Kustannus. In 2002 Love Kustannus Oy became the majority shareholder of Johanna Kustannus. Blom left the company in 2005. Currently (2008) he works as a producer for Uho Production.