Effective period / Period of releases: 2013

Billete began uploading interpretation videos on YouTube, highlighting the disparities between American pop and Latino culture. These videos struck a nerve with Latino audiences across the nation and quickly became a viral phenomenon. His success and popularity has continued & grown to include a presence in traditional media as well. Today, Billete works both in front of the camera as an on-air radio and TV personality & behind the scenes as a scriptwriter & content creator for national general market broadcasts and advertisements. His content has collectively amassed tens of millions of views across a variety of outlets. His success is attributed to his ability to transcend the Hispanic-American generational and cultural divide and appeal to 1st, 2nd and 3rd generation Hispanic men and women between the ages of 18-65.