Real name: Andrew Lawrence Bloch

Guitarist and recording engineer.


Andrew Bloch is a founding partner of Human, one of the most highly regarded and successful music and sound design production companies in advertising today. Since opening its doors in 2001, Human has garnered numerous awards from Cannes Lions, LIA, Clio Awards, AICP, D&AD, the International Andy Awards, ADDY Awards, International Awards, First Boards Awards, and critical praise from all corners of the industry. An active composer, creative director and managing partner, Andy has been involved in the production of thousands of commercials and long form dramatic projects for television and film.

A graduate of The Mannes College Of Music, Andrew established himself as performer, producer, and recording engineer, working with such artists as George Benson, Keith Sweat, Teddy Riley,The Roches, Dr. John and most notably Atlantic Starr with whom he toured as lead guitarist and recorded several Top 10 hits, including their No. 1 single “Always.”

In addition to a career as a composer working in advertising Andrew has held annual composer workshops for BMI, The Berklee College of Music and the NYU Steinhardt School.
He is currently on the board of the Musicians Foundation, the oldest independent non-profit organization of its kind in America, whose mission is to provide financial assistance to musicians and their families in times of need.