Real name: Jeffrey Genesys Najar

Born Jeffrey Genesys Najar, this talented producer/DJ was born in Manhattan, New York, but raised in Port Arthur, Texas. There, he developed an immediate affinity for amazing sound, which would go on to define his unique approach to production. Loud Flavor seamlessly explores a wide range of genres with his sound. From Dubstep and Trap to Moombahton and Hardstyle, anything goes and there are no limits to what his DJ-sets can accomplish in terms of sheer power and sonic variety, connecting with the audience on a deeper level. On top of this, Loud Flavor also designs his psychedelic visuals displays. This helps to fully immerse his audience in the soundscape of his live performances. His DJ sets and high quality productions are inspired by many EDM currents, including house, progressive and tech; with a very distinctive “big tone.” It's all about tight low end, lush atmospheres, striking melodies and hooks that will not leave your head easily. Having multiple releases on his indy record label and brand, Bass Taste Records. Throughout the span of his career, he had the opportunity to rock prestigious venues, such as New York's Webster Hall The Bassment, Houston's Stereo Live, opening support for Houston’s Gritsy events.