Real name: James Peter Barton

Co-founder of Olympic Recordings and Cream. President of Electronic Dance Music at Live Nation.

Was also resident DJ at Cream and involved with the management of K-Klass who he signed to Deconstruction when he was an A&R scout there working in partnership with Andy Carroll .

He also used to promote at the 051 and Quadrant Park venues in Liverpool in partnership with Andy Carroll and was also DJ-ing at both venues .