Real name: Jeffrey Collins

Originally from England, he ran a booking agency, then built up a chain of retail stores and a wholesale distribution network which included the labels Vista Sounds and Echo before moving to the USA in 1983 to set up an office and the recording studio Smack Studios in Englewood, New Jersey.
Ran Dancefloor Distribution / Dancefloor Distribution Inc. as well as the Music Station label and Music Station Studios in the 1990s. CEO of Alpha Music Mfg. Corp..
Restarted his career in 2004 as a consultant before forming Famous Records Corp. in 2008.