Lusia was a cyber singer project that was developed by South Korean company Hyundai Information in the late 1990s and early 2000s. Cyber singers around this time were not as popular as they are now with Vocaloid, due to not everyone having a computer in the 1990s and because it was extremely expensive to advertise them. Luisa was not the only cyber singer from Korea; Adam, developed by Adamsoft who was the first cyber singer from Korea and Cyda who was developed by Yesnet. The three of them were apart of a cyber singer lineup called the Cyber Idol Association (CIA), which was supposedly going to better the Korean entertainment industry's appearance and marketing strategies to consumers for Y2K. In addition, Japan had released their own cyber singer named Kyoko Date who would later debut in Korea as Diki in 1998. Like Vocaloids, Lusia and the other cyber singers were also given personality traits to make them more human-like and less robotic in nature. The Lusia project lasted until 2003 when the company decided to lay it off due to Lusia not getting enough recognition.