Real name: 平田祥一郎

Hirata Shoichiro (平田祥一郎, sometimes credited as SHO-1) is one of the main arrangers for Hello! Project. He originally worked for Konami, making music for their Bemani line of video games such as Dance Dance Revolution (DDR), Beatmania IIDX, and Pop'n Music. Hirata left the company and joined Hello! Project full-time in 2003, though as of 2006 he is once again making music for Konami while still working for H!P.