Real name: Jeff Strong

Jeff Strong is the founder and director of the REI Institute (REI = "Rhythmic Entrainment Intervention"), which today is simply called Strong Institute. He also is the co-founder of Brain Shift Radio, a streaming music site containing personalized music to enhance brain function. He is a pioneer in researching and using rhythm-based therapy approaches, and a professional drummer and percussionist as well for more than 30 years.