Real name: Gianfranco Bortolotti

Born Brescia, Italy 1959. Italian producer, label manager and entrepreneur. He is the founder of Media Records and Media Studio.

In 1987 he created his first project named Cappella, releasing titles such as “Bauhaus” (1987) and “Helyom Halib” (1988). In the same year he also founded Media Records. Other projects founded by him were 49ers, Anticappella and Antico to name a few.

In the 90s he founded BXR: on this label careers of DJs like Mauro Picotto, Gigi D'Agostino and Mario Più were started.

In the early 2000's he signs contracts with Tiësto, Paul Van Dyk, Armin Van Buuren, Ferry Corsten, Marco V, Above & Beyond, Niels Van Gogh, Andy Jay Powell and Tillmann Uhrmacher. In 2004 he left music business and started the architect and interior designer career. For this reason Media Records was stopped.

In 2015 he come back to music and re-started Media Records, relaunching some of old labels (BXR, Underground (2), UMM, Heartbeat) and starting new labels as EDMedia and Italo.