Real name: Luke Faulkner

Effective period / Period of releases: 2016 - 2017

Luke Faulkner (b 1996, Dublin) is an Irish photographer, filmmaker and visual artist, he is also a musician under the guise PureGrand.

His work is informed by 20th century media and technology and is influenced by popular culture. He combines this with current trends, topics and ideas to create a unique blend of old and new.

A photographer by trade, since 2016 Faulkner has been performing music under the guise PureGrand, a synthpop outfit with a distinct marriage of strong pop hooks, introspective lyrics and striking visuals which he writes, produces and creates himself.

Faulkner has combined his love of pop music and visual arts by working on visual projects and photography for other up and coming Irish pop artists such as Jack Rua, Babylamb, CMAT, ELKAE and GMG.

Songs like the ballad “Flowers” and the beat driven synth pop tracks “Timeline” and “Such A Fright” earned Faulkner a place on the Nialler9’ Best New Irish Artists 2020 as well as Hot Press’s Hot for 2021.

The debut PureGrand album was released in Spring 2022, which combines music, photography and video and is centred thematically around his own experience (and that of his friends) of being stunted in your mid twenties by factors out of your control. The project is inspired in sound and vision by mid late 90s pop music, which acts as a vehicle in which to explore the project’s themes.