Real name: William Rutten

Dutch photographer, born in 1970.

Discovers his passion for photography at the age of 12. At the age of 17 he has is first paid job: the sleeve of Het Goede Doel - Live!!!.

In 1989 he opens his first studio. From 1991 to 1994 he travels all over the world together with 2 Unlimited as their main photographer.

From 1995 to 2000 he is married to Nance. He appears as a writer on several of her songs.