NATURAL RIGHT were originally formed in Reading, UK in 2004 as The Unsuccessfuls. Alex Rivers and Emil Rivers, originally from Athens (Greece), moved to the UK from Lisbon (Portugal) where the brothers were raised. The line up included Andy Whitaker (Bass), Keith Campbell (Drums), Roger Farnell (Saxophone) and Haris Staboulidis (Lead Guitar). The band toured extensively around the UK, achieving good radioplay and rave reviews for their "Sweet Lies" EP. The music was as a blend of ska, punk and blues with elements of progressive rock.

Today the band are based between London and Athens and comprise of Alex Rivers (Vocals, Guitar), Emil Rivers (Piano, Keys), Fivos Katsifloros (Drums) Panagiotis Charalampopoulos (Bass), George Konstantakis (Sax). The band focus on their own brand of Reggae & Nu-Ska Rock. The band are currently working with Producer/Mixer Simon "Barny" Barnicott (Arctic Monkeys, Kasabian, Placebo...) at his recording studio deep in the Kentish country side and plan to tour the UK and Europe extensively, releasing singles & EPs before finishing a full length debut album.

Their first single ANNA received extensive playlisting on national radios in Greece including Pepper FM, Galaxy FM, Kosmos FM, En Lefko FM…