Real name: Merlin Bobb-Willis

DJ, producer and record label executive from Brooklyn, New York.
Former mixshow DJ on New York radio station WBLS in the late 1980s/early 1990s.
Senior Vice President and VP of A&R at Atlantic (and co-founder of EastWest Records America) from January 1986 to January 1995.
Executive Vice President and Senior VP of A&R at Elektra Music Group from January 1995 to December 2006.
Executive Consultant and A&R at Universal Music Publishing Group from January 2006 to January 2009.
Principal at Roun'table Entertainment from January 2009 to the present.
Co-founded Club Shelter and other popular clubs in New York City including Club Greenhouse and WIP.
Cousin of Tony Humphries.