Real name: Eothen Aram Alapatt

Born: July 12, 1978 (Bridgeport, Connecticut, US)
Founder and president of Now-Again Records, the reissue imprint he founded in 2002. He is the creative director of the J Dilla Estate and is partners with Madlib in Madlib Invazion.
He was Stones Throw Records general manager from 2000 until 2011.
He is a writer, writes or edits the liner notes and have published a series of books through his Sinecure Books, an independent publishing house dedicated to producing books and records of 20th/21st Century popular art, music, and photography.