Real name: Edwin O'Loughlin

Producer - remixer - record industry executive - label owner

Co-founded Midland International Records and Next Plateau Records Inc. with a reputation for being a "hands on" music executive. Vice President of publishers Midsong Music Inc., Diagonal Music, Inc., and Basilone Music.
International stars and Grammy winners signed by O'Loughlin include Silver Convention, Carol Douglas, John Travolta, Jenny Burton, Sharon Brown, Salt 'N' Pepa, Paperboy, Sybil, Sweet Sensation, KWS, Boy Krazy and others who have garnered over 40 Gold and Platinum certifications.
After the sale of Next Plateau Records Inc., O'Loughlin joined Tommy Boy Music and was named Co-Head of A&R where he worked with the label's dance and urban roster and signed #1 Rap act, Coo Coo Cal.