Effective period / Period of releases: 1967

Members: Steve Brendell, Rod Lynton, Ray Beverly

British psychedelic rock group. Guitar player Rod Lynton reworked the b-side of their single and it was then re-recorded by Les Fleur De Lys and released as Rupert's People. When the song was a hit, a band was needed, and the members of Sweet Feeling added two new members and became Rupert's People.

Not to be confused with Belgian band The Sweet Feeling, who also released a handful of singles on Columbia.