Only The Beatles ...

Artists

Album Info

Release Date: 1986

Labels: Parlophone, Stiletto

© & ℗ 1986 Stiletto Limited

EMI Parlophone (UK) put together a promotion with Heineken Beer, unusual for the fact that the Beatles had rarely loaned their name for advertising purposes. Specially printed cans of Heineken Beer featured a red banner across the top that said "The Beatles - A Unique Cassette." Along the bottom, the Beatles' names repeatedly circled the entire can. By sending in four pull tabs from the cans and approximately $5.00, consumers received a special custom pressing of a unique EMI compilation cassette: "Only The Beatles". The tape featured twelve songs from 1962-1968, including "previously unreleased stereo" versions of 'This Boy' and 'Yes It Is'. This is the first and only time that a special pressing of Beatles songs was ever issued for the promotion of a commercial product. It was quickly withdrawn after legal action from Apple. It comes with unique fold-out picture inlay.

The Heineken cassette is also the only release to date that features a stereo transfer of the "She Loves You" master tape (i.e. transferred with a stereo tape head rather than a mono one), allowing listeners to hear the various edit points which were made at an angle (total 6). More information here: forums.stevehoffman.tv

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