Embrace

Artists

Album Info

Release Date: 2018

Label: Petrola 80

When Microsoft capitalized on the massive surge of the PC in the 1990’s, the company was using a secret, controversial strategy to disadvantage its competitors, dubbed Embrace, Extend and Extinguish.

This phrase – albeit not the thought behind it – has inspired the title for a trilogy of compilations, called Embrace, Expand, Exchange.