Accurate Records (Label)

Accurate Records is an indie record label dedicated to the advancement of creative jazz and rock musicians, primarily but not exclusively from the Boston area. Accurate began in the summer of 1986, when Russ Gershon, the leader of the Either/Orchestra, decided to record that band after its first half year of performing. To everyone's surprise, the fledgling label with a band unknown outside of Boston got excellent response, airplay and reviews. Gershon's peers and colleagues on the Boston music scene began asking him for help in creating their own albums, and he quickly realized that he could offer his expertise and distribution to these artists and expand the label. In 1989, Accurate began releasing CDs by other artists. By the end of the 90s Accurate had already released close to 100 titles.