NOW Music (Label)

Danish record label set up in 2002 as a joint venture between EMI Music Denmark, Sony Music Nordic, Denmark and Universal Music Group. The label was established with the purpose to release a "Now That's What I Call Music!" compilation series in Denmark, in an attempt to continue the success of the 1992 to 2002 highly succesful compilation series Absolute Music (10). The resulting series Now That's What I Call Music! (13) ran from 2002 to 2007. In parallel, the label released a number of other compilation series.