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Generation

A news article on the formation of the label as published in the 10 January 1970 edition of Billboard on page 4 column 3:

"Crewe Group Sets Generation Records

NEW YORK — Generation Records has been formed by the Crewe Group of Companies as a disk affiliate of CGC Records specializing in contemporary pop and rock. The label's first single is "Hard to Handle" by the Hot Property, which is being produced by Roy Cicala and Lori Burton."