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FFRR

The dance music-focused imprint FFRR (Full Frequency Range Recordings) was launched in 1986 by the UK branch of London Records after that company's efforts to be a diverse, Island Records-like pop label failed to attract up-and-coming dance artists who preferred the specialization of competitors like Rhythm King and Island's 4th & Broadway imprint. London Records employee and radio DJ Pete Tong and assistant Phil Howells ran FFRR, for a time with Nick Raphael (2) as Product and later, Label Manager.

Label Code: LC 7654 / LC 07654

Discogs does not yet recognize the classic ffrr high-fidelity mark (normally paired with a London or Decca logo) as a distinct label or series; for releases with that branding, please only enter the label as London Records or Decca as appropriate, and mention ffrr in the release notes.

Although the company name FFRR Records Ltd. first appeared on releases in 1986, the standard London logos were used until 1987. Such releases, even if they have an old-style "ffrr" badge embedded in the London logos, should only be filed under London Records. A new logo for the dance imprint first appeared on releases in 1987. It incorporated elements of the classic "ffrr" high-fidelity marks that had been part of the Decca and London branding since the 1940s, yet it is a unique logo, with a key difference being that it normally appears by itself and contains the words Full Frequency Range Recordings (not Recording, and not American Recordings or British Recordings).

From 1990 on, the imprint was affiliated with both FFRR Records Ltd and former immediate parent London Records 90 Ltd.

‘DJ’, included to the catalog numbers, generally stand for ‘promo copies’.