Wheaties
Breakfast cereal made by General Mills.
In the mid 1950's they ran a marketing campaign offering a free children's record on their product boxes. Each box contained a single 78 RPM sided card backed flexi-disc featuring 1 song. The collection of songs were also offered on red vinyl discs as : Wheaties Red Record.
There was another series of these records featuring the voices of popular Disney characters: Walt Disney's Mouseketeer Record
In the mid 1950's they ran a marketing campaign offering a free children's record on their product boxes. Each box contained a single 78 RPM sided card backed flexi-disc featuring 1 song. The collection of songs were also offered on red vinyl discs as : Wheaties Red Record.
There was another series of these records featuring the voices of popular Disney characters: Walt Disney's Mouseketeer Record